by James Keddington | Aug 15, 2018 | marketing, Workplace
Search Engine Optimization or SEO is not dead and it is not dying and it will never die. SEO is just a term to describe the marketing function of getting found on the Internet. Marketing has been around forever. The job of marketing is to help the business be found....
by James Keddington | May 25, 2018 | Leadership, marketing
Today’s marketers are entering the workforce loaded with “English” writing skills, the ability to function on social media, and a wide array of technical or design skills. In this digital era of marketing, all of these are important. Most job postings call to...
by James Keddington | Oct 31, 2017 | marketing
In this episode of the Marketing Commute, I talk about Halloween fun at the office and how kids plan out their greatest night. While on topic of great events, I also talk about the best way to create a marketing strategy around...
by James Keddington | Oct 31, 2017 | marketing, Workplace
I’ve decided to move my blog from a written format to a video format. I’m calling it The Marketing Commute. Why? I record it from my dash cam while I commute to and from work. Don’t worry though, I will still have written posts. I think this format...
by James Keddington | May 12, 2016 | Leadership, marketing
Right out of college I joined a marketing agency based out of Dallas Texas. There I learned a great formula for reeling in leads. Unfortunately, many marketers know this formula, but choose to break message continuity in favor of creativity. If you can follow this...
by James Keddington | Mar 12, 2016 | Leadership, marketing
Branding is the key to selling on value and escaping the price trap. Good brands create customer loyalty and compete on how well they satisfy a need or solve a problem. Too many think that branding always falls into the category of the Nike swoosh, Coca-Cola swirl or...
