Recently I attended a webinar co-hosted by GroSocial and Twitter, (the presenters were @akmercog and @zachmangum) and about advertising on Twitter.  I attended because I was mostly interested in the cool new feature Twitter has set up called Twitter Lead Generation Cards, that allows you to capture followers contact information by providing a cool offer.

At the end of the webinar we all received a $50 credit for advertising on Twitter compliments of Twitter. I decided to test out this out promoting posts from this blog. (The credit was for the @jameskeddington twitter handle, not the @juicsee handle)

I thought that I would do two campaigns. One to promote a tweet and one to promote my account. I split the dollars up equally and allotted a spend of $5.00 a day.  Within seconds of promoting my posting about gay marriage, I spent the entire daily allotment. So I withdrew the funds from the other campaign and decided to see what would happen another $20. Immediately I sent over 100 people to my blog in a matter of minutes, and engaged quite a few new followers in a robust discussion on the topic.

Today I decided to allot the remainder of my gift card on a promoted tweet account on another posting. I also recorded the whole process of setting up the ad, and watching the ad go work via my Google Analytics account.

In all, it took about 12 minutes from set up to exhausted funds. The video below is that 12 minutes condensed into under two minutes.

Twitter Ad Summary

Twitter ad results campaign

Final Results from Twitter Campaign.

Budget: $20
Time to set up: 2 minutes
Clicks to blog posting: 88
Retweets: 3
Conversations: 2

One of the people who favorited this tweet.

One of the people who favorited this tweet.

 

The second conversation I had with an engaged Twitter user from this campaign.

The second conversation I had with an engaged Twitter user from this campaign.